What is that data that gives us the key Company email list. Those measurable objective facts that tell us about your purchase intention. Either because you have shown an initial interest. Or because you are progressing in your purchase decision. Profiles were traditionally defined based on sociodemographic variables . For example: 'women from 25 to 35 years old. Middle class. Upper-middle class. Living in cities with more than 100.000 inhabitants.…'. Obviously. They are still important data that we must take into account. But they are not enough. Nor are they too actionable in a marketing strategy. Purchase intent provides more value than demographic variables to delve into the subject Company email list. I recommend you read this post on 'think Company email list with google' that talks about the importance of purchase intention when defining profiles. And how demographic variables had lost value. The study they have carried out is about mobile users . But it is equally enlightening (and even more so if we take into account the current mobile traffic percentages). If we rely only on demographic variables. We could be losing more than 70% of the potential of mobile buyers it puts a series of examples that make it quite clear the mistakes we can make by limiting our audience profiles with demographic variables. Why-consumer-intent-nugget-03c it is an example. Based on data. Of what we can conclude if we analyze people and the demographic profile of those who browse thematic websites. Or if we analyze users who participate in a conversation (or share content) on social networks Company email list. If we think of people who like football Company email list. Our natural tendency when giving demographic data would be to go to the topical profile. That is: men between 16 and 65 years old who.... Etc. Etc. But we would be leaving women who like football more and more. Those older and younger than 16-65 years old.... That is. We would be defining an incomplete and biased profile (think about why real madrid launched its pink shirt) . How to define an audience profile or ' buyer persona ' audience profile as you can figure out from the introduction. The definition of the audience and the meaning of the buyer must be done thinking about the profile of people who intend to buy or have bought our products. And where do we get this information? There are several ways to do it: google analytics : using the demographic. Interest and geographical data that you provide us Company email list.