Such coins in cryptocurrency are very good at dispersing all sorts of influencers. A detailed article on medias and popular non-crypto people is written at https://investmentalk.com/bitcoin-ramsay-and-the-media/. Just an example of how brand name of a person is used in this case we have Gordon Ramsay and some cryptocurrency is promoted, which no one knows, needs and will need) There is no need to shout about top projects, everyone knows about them anyway, in cryptocurrencies that's for sure.