However, as many others as P&G, Phone Number Database which defend that it is precisely this moment in which more communication must be generated to be close to the consumer. Burger King has operated on this line . At least this was revealed Phone Number Database by Fernando Machado, global CMO of Burger King, who during his participation in a webinar conducted by Business Insider, and referred to by Warc. He highlighted that as brands it is Phone Number Database time to participate with ideas that contribute to the business and that, at the same time, manage to connect with the consumer.
“We literally lean into ideas and ideas Phone Number Database that make sense for each of the brands and ask: Does this relate well to the positioning of the brand?”, he said at the time, arguing that taking this position would be wrong. “Now, we just Phone Number Database need to help. That's the first change in terms of asset building and an advertising approach,” she pointed out. Phone Number Database Burger King censors its ads Under this premise, it seems that there is an endless opportunity to connect with the consumer through advertising and creativity, and now this premise materializes in the latest campaign delivered by the firm.
Burger King decided to self-censor its Phone Number Database ads in Belgium in an act that seeks to understand the need and desire of the consumer in times of confinement. In that market, in which many of its establishments remain closed, the brand played with the desire of its customers to buy its products, who will have to wait a few days to enjoy a Phone Number Database Whopper again. In the Belgian market, Burger King is expected to reactivate operations on April 23 at least in the drive-thrus model, a situation that has led it to self-censor its own ads.